Maximum Merchandising


In this current economy merchandising your investment properties is vital.  The question is how to stretch your merchandising dollars for the greatest return.  One solution is to repurpose furnishings and accessories while mixing in new pieces to invigorate your model home interiors. The second suggestion is to upgrade the common areas to increase the value of the entire development.


Sorensen Design Group had done exactly that at the Lake Bluff condominiums overlooking the beautiful shores of Lake Michigan.  Furnishings were repurposed from previous models to create a fresh new presentation of these luxurious condos. The challenge was to increase the appeal to the growing number of young professionals interested in the development.  Splashes of intense color mingle with cool contemporary design to increase the attractiveness of the models to this growing segment of the market. To view photos of these refreshed models see the Breakwater model and Southport model.


Another way to boost the marketability of a development is to invest in the common areas.  This approach was skillfully executed by refreshing and upgrading the dining room, theatre and club room located at the Lake Bluff. Enhancements to the common areas are a great way to increase the value of the entire development adding extra enticement to closing sales to potential clients.

View more photos by clicking on the Common Areas of Lake Bluff at East Town.


To learn more about the condominiums available visit


 For more information on how to maximize your merchandising email us at or call us at 847.361.7759. 

 Sorensen Design Group Inc. Helping our clients build with confidence