Model Home Merchandising Process

Step 1: Initial Consultation
Step 2: Establish Goals, Budgets and Timelines
Step 3: Presentation and Contract
Step 4: Procurement and Warehousing
Step 5: Installation

Our client engagement begins with an initial consultation where we partner to clearly establish your goals, budget and timeline. Marketing plans are reviewed to gain a deep understanding of the target market. Models will be designed, furnished and accessorized to optimize the appeal of the development to sell your development quickly at top dollar. A follow-up meeting is scheduled to present solutions, which achieve the marketing goals on budget and on time. Upon review and acceptance of the design direction a contract is signed clarifying the roles and responsibilities of each party.

We execute the design project from specifying finishes to ordering merchandise and handling warehousing and logistics. Installation occurs with a total solution offered down to the finest detail. Sorensen Design Group is committed to completing your project on budget and time working closely with your sales agents and trades to ensure a smooth installation for market readiness.